Organic lawn fertilizer and lawn care
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Millions of farmers and consumers rely on organic fertilizer and grass seed to maintain healthy lawns.
But in recent years, many organic farmers and organic lawn care companies have been losing business due to competition from new, high-tech lawn fertilizer options that can use herbicides and other chemicals, according to industry sources.
Organic lawn fertilizers have been around for decades and many companies have made the switch to the more eco-friendly options.
But a growing number of organic lawn fertilization companies, including the organic lawn products maker, Lawn & Garden, have been struggling to find new customers amid a wave of herbicide-resistant weeds.
The problem is that many consumers are turning to cheaper, high yield herbicides that are not necessarily better for the environment, said Michael Sperry, vice president of lawn fertilizer sales and marketing for Lawn & Garden.
“We’re getting a lot of customers who are choosing the higher yield technology because they are concerned about the environmental impacts,” Sperriere said.
Herbicides are more efficient at killing weeds than traditional herbicides, but Sperrie said the higher yields aren’t always the best choice for the landscape.
Herbicide resistance also poses a threat to lawns that have been established for centuries, especially in rural areas.
Sperries’ company has been trying to find a customer base for its lawn fertilizer product, but the company has had to fight against competing herbicide companies, Sperrian said.
“Our customers have had to do a lot more work to get us the right brand of products that are sustainable and do not require chemicals,” he said.
The company has developed a new product called Lawn & Grain that is certified organic, uses no pesticides, and is designed to reduce chemical use in soil and water.
The new Lawn & Glade, which was launched this month, includes two distinct features.
One is a new patented technology that uses hydroponic technology to grow the soil, which reduces chemical use and helps control weeds.
Spermicide-free fertilizer is used to fertilize the plants.
The other feature is a hydroponics system that uses aeration, which helps keep the soil moist.
“It’s a hybrid system that can have the best combination of the two,” Spermrian said of Lawn & Glover.
“With Lawn & Gleam, you’re not limited to just one type of product.”
Sperria said the new Lawn Glade will be available for purchase in June.
“The only way you can make a difference is to do your research and ask your customers what they’re interested in, how much money are they willing to spend and what their concerns are,” Sferry said.
While the new technology is being adopted more rapidly, many other lawn fertilizing companies are still competing with new technology and herbicides.
For example, Lawn Gro, a company that makes organic lawn fertilizer for organic growers, is expanding into hydroponically fertilizing lawns in the U.S. and elsewhere.
The plant-based fertilizer is being used in about 30 percent of the lawns growing areas in the United States, and Lawn Gro is also expanding to include fertilizing of organic gardens in the future.
Sferriere declined to say how many lawns Lawn Gro currently sells, but he said the company’s new product is still in the works.
“I think you’ll see a lot less of the old lawn products being made in the near future,” he added.
“But there are some things we’re going to continue to do that will help maintain a healthy lawn.”
Spermia is a member of the Fortune 500.
Fortune 500 Inc. is a nonprofit organization that provides a platform for people around the world to connect, collaborate and drive innovation.
To read more articles from this series, visit the Fortune website.
Millions of farmers and consumers rely on organic fertilizer and grass seed to maintain healthy lawns.But in recent years, many…